fashion

Artworks by Indian artists get featured in United Colours of Benetton’s latest collection.

United Colours of Benetton, as a brand that influences millions of people all over the world, has always been vocal about various issues, be it same-sex love, racial diversity or AIDS. It never fails to raise its voice when it comes to the matters that the rest of the world usually prefers to keep mum about.

For its latest collection for Spring/Summer, UCB traced its path to India under #UnitedByArt. As a result, the new collection is going to have the artworks of three Indian artists, which would then be imprinted onto the brand’s new range of T-shirts.

Image Source: http://www.marketing91.com